Projects & Case Studies
Campaigns that move people and brands. From community runs to retail activations and digital-first solutions.
What happens when creativity meets sport
Every project starts with one question: how do we reach the people who really matter to the brand? Here is a selection of our answers for brands like Amazfit, Mizuno, Salomon and Allianz.
Amazfit “Titanium State of Mind”
Community & Field Marketing · Munich · 2026
An immersive exhibition about the mindset behind true adventure, where sport meets art. B2M led the project end-to-end, from idea, concept and strategy to on-site execution.
Mizuno “Enerzy in the Dark” Tour
Community & Field Marketing · Germany · 2024
A roadshow across 12 cities, from Berlin and Munich to Jena and Marburg. Night runs with product testing, CI lighting design and content production strengthened Mizuno in the German running market.
Amazfit Community Event
Community & Creative Marketing · Munich · 2025
Launch event for Balance 2 and Helio Strap: a multi-sport evening with farmer carries, jump rope and a dodgeball tournament, followed by an after-work beach hangout.
Salomon Lookbook
Field & Creative Marketing · DACH · since 2021
A digital lookbook for flexible product training in retail. Today it also hosts campaign toolkits, product visuals and brand assets for partners.
WG Party Challenge powered by Allianz
Community & Creative Marketing · Germany · 2024
A community campaign that brought Allianz into student house parties. Gamification, storytelling and social media for the 18 to 30 audience.
Sports we know inside out
Our projects cover the key sports categories:
Running & Trail Running
Running shoes, trail running and running events: we work with brands like Mizuno, Altra and Salomon, from the running store to the community run.
Outdoor & Mountain Sports
Hiking, mountaineering, climbing and alpine: for Haglöfs, Arc’teryx, Schöffel and Vibram we are active in outdoor retail and at events.
Ski & Winter Sports
Skiing, ski touring and freeride: we support winter sports brands like Salomon, Atomic and Black Diamond in retail and with seasonal activations.
Fitness, Training & HYROX
Functional fitness, training and HYROX: we represented Amazfit at HYROX and support Under Armour in training.
Sports Nutrition & Energy
For CLIF and Red Bull we connect product and sport, for example in the B2B activation of the Wings for Life World Run.
Frequently asked questions
Which brands has B2M worked with?
Among others Amazfit, Mizuno, Salomon, Allianz, Red Bull, Under Armour, Haglöfs, Arc’teryx, Altra, Schöffel, Vibram and CLIF.
What kinds of projects does B2M deliver?
Roadshows and community events, exhibitions, retail activations, digital lookbooks and training platforms, and integrated campaigns across retail, community and social media.
Can B2M deliver projects across Germany?
Yes. The Mizuno “Enerzy in the Dark” roadshow, for example, ran through 12 cities, from Berlin and Munich to Jena and Marburg. For field marketing we also operate in Austria and Switzerland.
How do I request a similar project?
Email hello@b2m-creative.com or use the contact page, including your brand, goal and timeframe. We will get back to you with a first proposal.
In short
- What: Selected B2M sports marketing projects: exhibitions, roadshows, community events, digital lookbooks and campaigns.
- For whom: Brands that want to see how B2M connects retail, community and creative.
- Where: Germany, Austria and Switzerland (DACH), office in Munich
- References: Amazfit (2025, 2026), Mizuno (2024), Salomon (since 2021), Allianz (2024)
- Contact: hello@b2m-creative.com
Short, efficient communication paths, quick feedback, and flexibility are what set the B2M team apart. From the very beginning, we’ve felt professionally and competently supported.
Bernd Reishofer, Head of Marketing Germany & Austria, Mizuno
Your project could be next
Tell us about your brand, your region and your goal. We will get back to you shortly with a first proposal. Explore our services: Field Marketing, Community Marketing, Creative Marketing and Smart Tools.