Creative Marketing for Sports Brands
Ideas rooted in sport that stick. From strategy and concept to the finished production.
Good campaigns feel like sport
Sport is about passion, limits and shared moments. Generic advertising doesn’t fit. Your audience can tell right away whether a brand understands sport or just uses it.
We have worked with sports brands across running, outdoor and training for years. We create concepts that fit your brand, work in retail and in the community, and play out across every channel.
Our creative marketing services
Creative Concepts & Strategy
Campaign ideas and strategy tailored to audience, season and sales channels.
Brand Development
Brand identity, tone of voice and design for new and established sports brands in DACH.
Product Campaigns
Launch campaigns for new products, from key visual to retail material.
Photo & Video Productions
Shoots outdoors, in the studio or right at your events.
Social Media Content
Formats for Instagram, TikTok and LinkedIn that fit the platform and the brand.
Exhibitions & Experiences
Spaces where brand and culture meet, like our Amazfit exhibition “Titanium State of Mind”.
Creativity that delivers
For Allianz, we created the “WG Party Challenge” and brought insurance to where students celebrate. For Amazfit, “Titanium State of Mind” blended sport and art in one exhibition, from the first idea to on-site execution. See all cases in our projects.
We trust in B2M’s support in various areas of our marketing mix to bring CLIF’s brand awareness to a next level in the DACH region.
David Smith, Head of Marketing, Clif Bar Europe B.V.
Sports we know inside out
Campaigns, shoots and content for brands in these sports:
Running & Trail Running
Running shoes, trail running and running events: we work with brands like Mizuno, Altra and Salomon, from the running store to the community run.
Outdoor & Mountain Sports
Hiking, mountaineering, climbing and alpine: for Haglöfs, Arc’teryx, Schöffel and Vibram we are active in outdoor retail and at events.
Ski & Winter Sports
Skiing, ski touring and freeride: we support winter sports brands like Salomon, Atomic and Black Diamond in retail and with seasonal activations.
Fitness, Training & HYROX
Functional fitness, training and HYROX: we represented Amazfit at HYROX and support Under Armour in training.
Sports Nutrition & Energy
For CLIF and Red Bull we connect product and sport, for example in the B2B activation of the Wings for Life World Run.
Frequently asked questions
What does creative marketing at B2M include?
Campaign concepts and strategy, brand development, product campaigns, photo and video productions, social media content, and exhibitions and brand experiences.
Does B2M handle production too?
Yes. We plan and deliver photo and video productions outdoors, in the studio or right at events, and provide content for all relevant channels.
Does B2M only work with sports brands?
Our focus is sports and lifestyle brands. We also run campaigns for brands that want to reach active audiences, such as the WG Party Challenge for Allianz.
How does a creative project with B2M start?
With a short briefing on brand, audience and goal. We develop a concept from it, align it with you and then bring it to life.
Which sports does B2M work in?
B2M works for brands in running and trail running, outdoor and mountain sports, ski and winter sports, fitness and HYROX, and sports nutrition, for example Mizuno, Salomon, Haglöfs, Arc’teryx, Amazfit, Under Armour, CLIF and Red Bull.
In short
- What: Creative marketing for sports brands: campaign concepts, brand development, product campaigns, photo and video production, social content and exhibitions.
- For whom: Sports and lifestyle brands, and brands targeting active audiences.
- Where: Germany, Austria and Switzerland (DACH), office in Munich
- References: Amazfit “Titanium State of Mind”, Allianz WG Party Challenge, CLIF
- Contact: hello@b2m-creative.com
Got an idea, or looking for one?
Tell us about your brand, your region and your goal. We will get back to you shortly with a first proposal. Also take a look at Smart Tools & Digital Innovation.