Community Marketing for Sports Brands
People don’t get excited about ads. They get excited about experiences, like-minded people and brands that show up. That’s where we come in.
Reach is easy to buy. Real loyalty is not.
Athletes trust their crew, their run club and the people they train with. Brands that become part of these communities win fans, not just followers.
B2M plans and runs community formats from the first idea to the last social post: runs, roadshows, ambassador programmes and partnerships that fit your brand’s DNA.
Our community marketing services
Event Management
Community runs, roadshows and launch events, fully planned and delivered on site.
Ambassador & Athlete Marketing
We find, onboard and manage ambassadors and athletes who represent your brand authentically.
Social Media Management
Channel strategy, content calendar and community management from one team.
Social Advertising
Paid campaigns that put your events and products in front of the right audiences.
Partnership Management
Partnerships with run clubs, gyms and event organisers that benefit both sides.
Public Relations
Press and media relations, so your activations reach beyond the community.
What community marketing can achieve
For Mizuno, we planned and ran the “Enerzy in the Dark” roadshow across 12 German cities: night runs with product testing, CI lighting design and content production. For Amazfit, we hosted a multi-sport evening in Munich with challenges and an after-work beach hangout. Read more in our projects.
B2M is a strong and reliable partner for the B2B activation of the Wings for Life World Run. Their expertise in both physical and digital events, combined with their extensive network, plays a key role in growing the global App Run.
Raphael Suryatanto, Senior Athletes & Club Marketing Manager, Red Bull Germany GmbH
Sports we know inside out
Communities we activate for brands:
Running & Trail Running
Running shoes, trail running and running events: we work with brands like Mizuno, Altra and Salomon, from the running store to the community run.
Outdoor & Mountain Sports
Hiking, mountaineering, climbing and alpine: for Haglöfs, Arc’teryx, Schöffel and Vibram we are active in outdoor retail and at events.
Ski & Winter Sports
Skiing, ski touring and freeride: we support winter sports brands like Salomon, Atomic and Black Diamond in retail and with seasonal activations.
Fitness, Training & HYROX
Functional fitness, training and HYROX: we represented Amazfit at HYROX and support Under Armour in training.
Sports Nutrition & Energy
For CLIF and Red Bull we connect product and sport, for example in the B2B activation of the Wings for Life World Run.
Frequently asked questions
What is community marketing?
Community marketing means a brand becomes part of the communities where its audience does sport: run clubs, crews, clubs and events. Instead of just buying reach, it creates real experiences and long-term loyalty.
Which community formats does B2M deliver?
Community runs, roadshows, launch events, ambassador and athlete programmes, partnerships with clubs and organisers, plus social media and PR around these activations.
How long does it take to plan a community event?
It depends on the format. A single event needs less lead time than a multi-city roadshow. We agree a realistic timeline together once goals and scope are clear.
How do you measure community marketing?
We track participation, reach, content produced and feedback from the community, among other things. Digital tools help analyse sign-ups and interactions.
Which sports does B2M work in?
B2M works for brands in running and trail running, outdoor and mountain sports, ski and winter sports, fitness and HYROX, and sports nutrition, for example Mizuno, Salomon, Haglöfs, Arc’teryx, Amazfit, Under Armour, CLIF and Red Bull.
In short
- What: Community marketing for sports brands: community runs, roadshows, launch events, ambassador and athlete programmes, social media and PR.
- For whom: Sports brands that want to reach runners, outdoor fans and fitness communities such as HYROX.
- Where: Germany, Austria and Switzerland (DACH), office in Munich
- References: Mizuno (12-city roadshow), Amazfit, Red Bull (Wings for Life World Run), Allianz
- Contact: hello@b2m-creative.com
Let’s get your community moving
Tell us about your brand, your region and your goal. We will get back to you shortly with a first proposal. Combine it with Field Marketing for retail and Creative Marketing for content and campaigns.