Field Marketing for Sports Brands
We take your brand to where buying decisions happen: the shop floor of specialist sports retailers in Germany, Austria and Switzerland.
Your products are great. Are they explained that way in store?
In specialist sports retail, the conversation at the shelf often decides the sale. Sales staff handle dozens of brands, training time is short and new collections arrive every season. Brands that are not present lose visibility and sell-out to those that are.
For years, B2M has been the extended arm of sports brands in DACH retail. Our brand coaches and product trainers know the shop floor, speak the retailers’ language and make sure your message reaches the end customer.
What we deliver on the shop floor
Retail Support
Regular store visits by dedicated brand coaches: checking product presentation, supporting retailers and feeding back market insights.
Instore Training
Product training in store or online, so sales staff can confidently explain your technologies and new releases.
Merchandising & POS Design
From shop-in-shop areas to displays: we plan and deliver POS material that stands out and sells.
Retail Activations
Promotion days, demo events and competitions in store that drive footfall and trigger purchases.
Brand & Shopper Insights
Structured feedback from every deployment, so you know what really happens at the point of sale.
Sell-Out Tracking
Digital tools to track deployments, trainings and sell-out transparently.
Trusted by leading sports brands
Under Armour, Salomon, Haglöfs, Arc’teryx, Altra, Schöffel, Vibram and Amazfit rely on our teams in retail. See how this works in practice in our projects.
Whether at events, in brick-and-mortar retail, in our own brand stores and factory outlets, or for digital projects like our lookbook – we can always count on the B2M team, their expertise, and their outstanding network.
Gabriel Götz, Marketing Manager, Salomon Germany
Sports we know inside out
Field marketing works best where specialist retail gives advice. That is our focus:
Running & Trail Running
Running shoes, trail running and running events: we work with brands like Mizuno, Altra and Salomon, from the running store to the community run.
Outdoor & Mountain Sports
Hiking, mountaineering, climbing and alpine: for Haglöfs, Arc’teryx, Schöffel and Vibram we are active in outdoor retail and at events.
Ski & Winter Sports
Skiing, ski touring and freeride: we support winter sports brands like Salomon, Atomic and Black Diamond in retail and with seasonal activations.
Fitness, Training & HYROX
Functional fitness, training and HYROX: we represented Amazfit at HYROX and support Under Armour in training.
Sports Nutrition & Energy
For CLIF and Red Bull we connect product and sport, for example in the B2B activation of the Wings for Life World Run.
Frequently asked questions
What is field marketing?
Field marketing covers everything that puts a brand directly at the point of sale: store visits, product training for sales staff, product presentation, POS material and in-store promotions. The goal is for products to be explained properly in store and to sell better.
Where is B2M active in field marketing?
B2M supports sports brands in specialist retail in Germany, Austria and Switzerland. Our brand coaches and product trainers work regionally across these countries.
How is the success of field marketing measured?
Every deployment ends with a structured report including feedback from the store. Our smart tools make deployments, trainings and sell-out transparent and trackable.
Which brands is field marketing with B2M right for?
Mainly sports brands that sell through specialist sports retail, such as running, outdoor and training brands. Clients include Salomon, Haglöfs, Arc’teryx, Altra, Schöffel, Vibram and Under Armour.
Which sports does B2M work in?
B2M works for brands in running and trail running, outdoor and mountain sports, ski and winter sports, fitness and HYROX, and sports nutrition, for example Mizuno, Salomon, Haglöfs, Arc’teryx, Amazfit, Under Armour, CLIF and Red Bull.
In short
- What: Field marketing for sports brands: retail support, in-store training, merchandising & POS, retail activations and sell-out tracking in specialist sports retail.
- For whom: Running, outdoor, winter sports and training brands that sell through specialist retail.
- Where: Germany, Austria and Switzerland (DACH), office in Munich
- References: Salomon, Haglöfs, Arc’teryx, Altra, Schöffel, Vibram, Under Armour, Amazfit
- Contact: hello@b2m-creative.com
Ready for a stronger presence in sports retail?
Tell us about your brand, your region and your goal. We will get back to you shortly with a first proposal. You may also like Community Marketing and Creative Marketing.