About B2M
We are the Munich sports marketing agency that helps sports brands win in the German-speaking market.
Go-to-market for sports brands in DACH
The German-speaking market is demanding: strong specialist retail, active communities and customers who know exactly what they want. International brands need a partner who brings retail, community and communication together.
That is B2M. We combine Field Marketing, Community Marketing, Creative Marketing and Smart Tools into one approach that works from the shelf to the social feed.
Brands we work with
Under Armour, Salomon, Mizuno, Red Bull, Allianz, Haglöfs, Arc’teryx, Altra, Schöffel, Amazfit, Vibram, Peak Performance, Suunto, CLIF and many more trust B2M.
Salomon and B2M look back on a long-standing partnership, and we’re proud to have such a strong and reliable partner by our side.
Gabriel Götz, Marketing Manager, Salomon Germany
The people behind B2M
B2M is led by Julian Wendorf, Lasse Schmitt and Nicolas Holtzmeyer. Together with our team in Munich and a large network of brand coaches and product trainers across Germany, Austria and Switzerland, we deliver projects for sports brands.
Want to be part of it? Check out Become a Brand Coach.
Sports we know inside out
As a sports marketing agency we work across sports:
Running & Trail Running
Running shoes, trail running and running events: we work with brands like Mizuno, Altra and Salomon, from the running store to the community run.
Outdoor & Mountain Sports
Hiking, mountaineering, climbing and alpine: for Haglöfs, Arc’teryx, Schöffel and Vibram we are active in outdoor retail and at events.
Ski & Winter Sports
Skiing, ski touring and freeride: we support winter sports brands like Salomon, Atomic and Black Diamond in retail and with seasonal activations.
Fitness, Training & HYROX
Functional fitness, training and HYROX: we represented Amazfit at HYROX and support Under Armour in training.
Sports Nutrition & Energy
For CLIF and Red Bull we connect product and sport, for example in the B2B activation of the Wings for Life World Run.
Frequently asked questions
Who is behind B2M?
B2M is led by Julian Wendorf, Lasse Schmitt and Nicolas Holtzmeyer, together with the team at the Munich office and a network of brand coaches and product trainers across Germany, Austria and Switzerland.
Where is B2M based?
B2M Creative GmbH is based at Franz-Joseph-Straße 1, 80801 Munich, Germany.
What does go-to-market marketing mean?
Go-to-market marketing means successfully launching and establishing a brand or product in a market. B2M combines retail, community, creative and digital tools to do this.
Which markets does B2M cover?
The German-speaking market: Germany, Austria and Switzerland. Many of our clients are international brands that want to grow there.
Which sports does B2M work in?
B2M works for brands in running and trail running, outdoor and mountain sports, ski and winter sports, fitness and HYROX, and sports nutrition, for example Mizuno, Salomon, Haglöfs, Arc’teryx, Amazfit, Under Armour, CLIF and Red Bull.
In short
- What: B2M Creative GmbH is a sports marketing agency for go-to-market in DACH, led by Julian Wendorf, Lasse Schmitt and Nicolas Holtzmeyer.
- For whom: International sports and lifestyle brands that want to grow in the German-speaking market.
- Where: Germany, Austria and Switzerland (DACH), office in Munich
- References: Under Armour, Salomon, Mizuno, Red Bull, Allianz, Haglöfs, Arc’teryx, Amazfit, CLIF
- Contact: hello@b2m-creative.com
Let’s talk
Whether you’re shaping a new idea, looking for the right partner in DACH, or just exploring what’s possible: the best work starts with curiosity and a conversation.