Smart Tools & Digital Innovation
Digital tools that make sports marketing measurable and efficient. Built by an agency that knows day-to-day retail and community work.
Lots of activity, little overview?
Trainings, store visits, events and campaigns create plenty of data. Too often it ends up in spreadsheets and emails and never reaches marketing. At the same time, retailers and teams need up-to-date product information.
We combine marketing know-how with in-house software development. The result: tools that fit your processes instead of forcing you into off-the-shelf solutions.
Our digital solutions
AI Driven Campaigns
Campaigns planned, delivered and continuously optimised with AI.
Process Digitalization
We digitise workflows around deployments, reporting and approvals, so your team can focus on what matters.
Software & Website Development
Websites, landing pages and web apps for brands, campaigns and events.
Brand Lookbook & Training Platform
Digital product lookbooks and learning platforms to train retail partners anytime.
Sell-Out Tracking
Transparent reporting on deployments and sell-out straight from the field.
App Whitelabeling & Development
Apps in your brand’s look, for communities, events or competitions.
Digital, yet close to sport
For Salomon, we built a digital lookbook that trains retail partners flexibly and now also provides campaign toolkits and brand assets. On the Mizuno roadshow, smart tools supported participation and the community experience. More in our projects.
Sports we know inside out
Digital training, lookbooks and tools for brands in:
Running & Trail Running
Running shoes, trail running and running events: we work with brands like Mizuno, Altra and Salomon, from the running store to the community run.
Outdoor & Mountain Sports
Hiking, mountaineering, climbing and alpine: for Haglöfs, Arc’teryx, Schöffel and Vibram we are active in outdoor retail and at events.
Ski & Winter Sports
Skiing, ski touring and freeride: we support winter sports brands like Salomon, Atomic and Black Diamond in retail and with seasonal activations.
Fitness, Training & HYROX
Functional fitness, training and HYROX: we represented Amazfit at HYROX and support Under Armour in training.
Sports Nutrition & Energy
For CLIF and Red Bull we connect product and sport, for example in the B2B activation of the Wings for Life World Run.
Frequently asked questions
What are smart tools at B2M?
Digital tools for sports marketing: AI-driven campaigns, digital lookbooks and training platforms, sell-out tracking, process digitalisation, websites and apps.
Does B2M build the software itself?
Yes. We combine marketing know-how with in-house software and website development, so the tools fit your processes rather than the other way round.
Can the tools carry my brand’s design?
Yes. We deliver apps and platforms as white-label solutions in your brand’s look, for example for communities, events or retailer training.
What does B2M use AI for?
For planning, delivering and continuously optimising campaigns, and for automating recurring marketing workflows.
Which sports does B2M work in?
B2M works for brands in running and trail running, outdoor and mountain sports, ski and winter sports, fitness and HYROX, and sports nutrition, for example Mizuno, Salomon, Haglöfs, Arc’teryx, Amazfit, Under Armour, CLIF and Red Bull.
In short
- What: Digital tools for sports marketing: AI-driven campaigns, lookbooks and training platforms, sell-out tracking, process digitalisation, websites and white-label apps.
- For whom: Sports brands that want to train retail partners digitally and make marketing measurable.
- Where: Germany, Austria and Switzerland (DACH), office in Munich
- References: Salomon lookbook (since 2021), Mizuno roadshow
- Contact: hello@b2m-creative.com
Which process bugs you the most?
Tell us about your brand, your region and your goal. We will get back to you shortly with a first proposal. Smart tools work best combined with Field Marketing and Community Marketing.