Case study · Allianz · 2024
WG Party Challenge powered by Allianz
Insurance meets student life: to reach Gen Z where they feel at home, B2M made Allianz part of real shared-flat parties.
- Client: Allianz
- Services: Community marketing, Creative marketing
- Location: Germany
- Year: 2024
The idea
On the custom-built platform partypage.ai, students generated house party ideas with AI and invited friends in one click. Every accepted host received a party kit worth €280 and the chance to win a fully sponsored all-inclusive party.
What we did
B2M delivered the concept, campaign design, UX/UI and development of partypage.ai, the AI party generator, packaging, gamification and prize mechanics, plus influencer and paid media support and reporting.
The impact
Allianz became part of shared stories and created positive brand moments with 18 to 30 year olds. The party gear keeps the brand visible in student homes long after the music stops.
Our role
- Strategic concept and campaign design
- UX/UI and development of partypage.ai
- AI party generator: concept, content, copy
- Campaign assets and branded packaging
- Influencer and paid media support
- Gamification and prize mechanics
- Reporting, analytics and social amplification
Results
- Seamless digital entry via partypage.ai
- Strong engagement through gamification
- Party kits worth €280
- Hundreds of personalised parties
- Proven format for student engagement and CRM onboarding
In short
- What: Insurance meets student life: to reach Gen Z where they feel at home, B2M made Allianz part of real shared-flat parties.
- Client: Allianz
- Where: Germany
- When: 2024
- Delivered by: B2M Creative GmbH, München (Community marketing / Creative marketing)
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