Case study · Amazfit · 2025
Amazfit Community Event
Launching Balance 2 and the Helio Strap: to position Amazfit more strongly in sports watches, B2M created a community event in Munich that turned a product drop into an experience.
- Client: Amazfit
- Services: Community marketing, Creative marketing
- Location: Munich
- Year: 2025
The idea
Instead of a standard community run we built a multi-sport evening with farmer carries, rope skipping and a dodgeball tournament. Movement became play, followed by after-work drinks at the Praterstrand.
What we did
We invited a curated mix of pro athletes, gym owners, HYROX coaches and running community leaders, the key multipliers in fitness. The full guest journey ran on eventpage.ai: digital invitations, guest list and pre-event product seeding.
The impact
Guests became storytellers: high engagement on site and online, and a clearly stronger presence for Amazfit in the community.
Our role
- Concept and strategy
- Location scouting and logistics
- Community activation and invitations
- Guest management via eventpage.ai
- Product seeding and storytelling
- On-site experience design and production
- Content and social media
Results
- 60+ Instagram Stories during the event
- 20+ follow-up Stories
- 150k+ reach via guests
In short
- What: Launching Balance 2 and the Helio Strap: to position Amazfit more strongly in sports watches, B2M created a community event in Munich that turned a product drop into an experience.
- Client: Amazfit
- Where: Munich
- When: 2025
- Delivered by: B2M Creative GmbH, München (Community marketing / Creative marketing)
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