Case study · Amazfit · 2026
Amazfit “Titanium State of Mind”
An immersive exhibition about the mindset behind real adventure: resilience, experience and trust in your gear. The centrepiece of the global launch of Amazfit’s newest adventure watch.
- Client: Amazfit
- Services: Community marketing, Field marketing
- Location: Munich
- Year: 2026
The idea
Titanium State of Mind brought sport and art together in a cultural space. Instead of separating athletes and creatives, it featured people who are both. The result was an exhibition about the emotional landscape of adventure, from uncertainty and solitude to persistence and flow.
What we did
B2M led the project end to end: concept and strategy, location scouting, logistics, the selection of artists and athletes, PR and product testing. The artists and athletes activated their communities and built anticipation for the evening in an organic way.
The impact
The exhibition combined art, athlete storytelling and product credibility and positioned Amazfit within adventure sports culture. More than 150 pieces of guest content were created around the evening, and 201 guests checked in on site.
Our role
- Concept and strategy
- Location and logistics
- Artists and athletes
- Community activation and invitations
- Guest management via eventpage.ai
- On-site experience design and production
- Content and social media
- PR and product testing
Results
- 257 sign-ups
- 201 guests on site, under 10% no-show
- 150+ pieces of user-generated content
- 30+ PR clippings
- 81,850 views and 1,248 engagements on social media
In short
- What: An immersive exhibition about the mindset behind real adventure: resilience, experience and trust in your gear. The centrepiece of the global launch of Amazfit’s newest adventure watch.
- Client: Amazfit
- Where: Munich
- When: 2026
- Delivered by: B2M Creative GmbH, München (Community marketing / Field marketing)
Planning something similar?
Tell us about your brand, your product and your goal. We’ll get back to you within 24 hours.