Case study · Salomon · 2021
Salomon Lookbook
Connecting retail and digital: when in-person training became unreliable, B2M built a solution that keeps Salomon’s retail partners informed and trained, wherever they are.
- Client: Salomon
- Services: Digital tools, Field marketing
- Location: Germany, Austria, Switzerland
- Year: 2021
The idea
A digital lookbook that makes complex product training simple: structured, intuitive and built on snackable content. All key product and campaign information is a few clicks away, without logins or forms.
What we did
B2M developed the concept, UX/UI, copy and software and still runs the platform today. New collections are added every season, now including campaign toolkits, product images and brand assets for retailers.
The impact
Self-paced learning on the shop floor, on the go or during onboarding. The lookbook has become a trusted touchpoint between brand and retail floor.
Our role
- Concept and strategy
- UI/UX design and content structure
- On-brand design
- Copywriting and product storytelling
- Software development and maintenance
- Seasonal updates
- Campaign and trade marketing assets
Results
- Available 24/7, no login required
- On-brand and fully mobile-friendly
- Used by retail teams, trainees and key partners
- Updated every season
- Includes campaign graphics and sales tools
In short
- What: Connecting retail and digital: when in-person training became unreliable, B2M built a solution that keeps Salomon’s retail partners informed and trained, wherever they are.
- Client: Salomon
- Where: Germany, Austria, Switzerland
- When: 2021
- Delivered by: B2M Creative GmbH, München (Digital tools / Field marketing)
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